After 46 years on the air, Sesame Street needed a facelift. David Gallo came to us with a plan that involved updating the iconic elements and to draw from what NY feels like today. The design team pulled details from the 5 boroughs and gave it a new feel with nods to the history of the most iconic children’s show of our time.
We were honored to rebuild the city streets, give Big Bird a new nest, move Oscar to a more centralized location and make Hoopers store feel like it did in the 60’s. Hand painted detailing and mixed materials were fabricated to appear as though the set had been salvaged from the historic neighborhood. To be a part of this project was an honor, that we did not take lightly. The kid in all of us will never forget how to get to Sesame Street.
Links to Related Press: https://mashable.com/2015/05/10/new-sesame-street-set/